Construction Coordination Firm

SEO Case Study

The client

This client is a start-up that coordinates the construction and resurfacing of pickleball courts across the country. Through a vast network of contractors and a few proprietary technologies, they serve as the single point of contact for residential communities, recreation centers, and corporate clients to facilitate the installation of state-of-the-art courts.

After establishing their business plan and hiring a design firm to develop their website, they sought out an SEO agency to optimize their content and jumpstart their visibility on search engines. Our end goal was to increase the number of leads generated via contact form submissions.

Strategy in Action

Over a Period of 6 Months

Organic Sessions

+144%

Form Submissions

+700%

Our Strategy

Step 1) Perform on-page optimization for existing pages.

Step 2) Develop a series of geo-targeted landing pages that capture search queries for states and major metro areas across the country (e.g. a page that targets Pickleball Builders in Austin, TX).

3) Leverage backlinking opportunities from topically relevant sites.