The Importance of Redundant Event Tracking: Ensuring Accurate Data

Why Redundancy Matters in Event Tracking When it comes to event tracking in Google Tag Manager (GTM) and Google Analytics (GA), redundancy is not a sign of inefficiency; in fact, it’s a crucial safety net. Implementing redundant triggers for each essential conversion events or GTM tags helps ensure data accuracy and reduces the risk of…

4 Critical Website Mistakes Made by Small to Mid-sized Businesses

It’s the 2020s. With few exceptions, all businesses have websites nowadays. Yet despite this, many businesses treat them as a bit of an afterthought. Maybe because websites are complex and intimidating things or perhaps it’s because they can be too expensive to actively maintain. Whatever the reasons, the fact of the matter is that, as…