Category: LinkedIn

Here are the links to the LinkeIn presentation and presentation notes for the sessions given in the Chicago area. The presentation is an overview of using LinkedIn to build b2b relationships, participate in the LinkedIn community and build a sales pipeline. This is NOT a quick hit program. LinkedIn, as all social platforms, requires time…

View through conversions have been around for quite some time. The simple premise is that a media channel tracks when a person sees your ad or content and then, some time later, when they go to your site and convert, the tracking tag on your site sends data back to the media channel indicating that…