Category: Google Ads News and Information

  • Google Adwords Spring Cleaning

    Google Adwords Spring Cleaning

    Getting ready for spring, Google will help clear out some of the account junk you’ve accumulated over the year. Starting March 23, unused ads over 100 days old will go away. This is a good move, but if you are not aware, then you’ll be surprised by what you don’t see in the last week of March. But of course, now you are aware. So, no surprises.

    More here 

  • Google AdWords Drops Four Data Points

    googlelogo225I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not use often clouds the data you can.

    The news that Google Adwords is reducing the number of columns (Google, the data Geek of the world) because advertisers are confused by too much adwords data shows that even the biggest fans of data recognized the limitations of unlimited data.