What to look for in a search marketing agency

Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit…

Content Marketing Over the Long Haul

Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential in establishing a brand’s position with customers, prospects and their own employees. A study of content marketers in Australia saw in interesting change in the landscape ( I think this has implication in the U.S.…

Digital Analytics: Getting the Right Information

How do you organize your actionable information from digital analytics? Good marketers are curious people and seek out information. This is a good trait, but too much of a good thing… Organizational Culture Information overload is a major challenge for many people and organizations. We have come to a place where we want information as…

Cyber Friday?

Yes. Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies. According to the Deloitte study Black Friday surpassed Cyber Monday as the most popular online shopping day during the Thanksgiving holiday weekend. Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on…

Digital Analytics: Are you Measuring & Acting?

Are you really ready for accountability? Individually, I hear people talk about wanting to measure their results, and then the fun begins. What are your metrics?  “I Don’t really know.” Ok, what is your boss being held to?  “I Don’t really know.” How about your peers, do they have metrics? “I don’t think so.” I…

Bing makes a profit

Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more…

Google and Yahoo; Friends Again?

Yahoo! announced an agreement to tap into Google Search and image ads as part of its ongoing quest to deliver results that ‘don’t suck’. Yahoo! will determine which queries to send to Bing (that agreement still stands) and which to send to Google. Each will then bump the query against their own algorithms to deliver…