Maddie

  • Is Paid Advertising Evil?

    Is Paid Advertising Evil?

    Are Search & Display Ads Evil? In the year 2023, we have all experienced ad overload from a company. That’s right, you viewed a product one time on Nike’s website, now, every time you open up Facebook, BOOM Nike ad. Okay open up Instagram, BOOM an in-feed Nike ad. Surely there won’t be a Nike…

  • Beginner’s Guide to Yelp Ads

    Beginner’s Guide to Yelp Ads

    How to Start Advertising on Yelp Never run Yelp ads before? Look no further. This is your Beginner Guide to Setting up Yelp advertisements. After we nail down exactly what Yelp ads look like we are going to break down the setup process into 5 easy steps.  In order to set up your ads, you…

  • Display Campaigns & Brand Awareness

    Display Campaigns & Brand Awareness

    Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and it is important your team is on the same page from the jump. Some decisions that need to be made from the start are, what campaign and ad types to use and what KPIs will…