Agency Pricing

PPC Agency Fees

Pay-Per-Click Price Structure

We include all paid online channels in our PPC management services pricing. Search, social, and display take many forms today that didn’t exist even ten years ago. We manage them all and put them under the label “PPC Advertising” when quoting PPC service fees for our ad management services.

The world of Paid advertising is continually changing. For some platforms, there is a lot to manage day to day. For others, you monitor daily and take action weekly or even monthly.

The significant change is in Paid Search, and let’s face it, that is heavily Google Ads with some Microsoft ads. With AI being incorporated into many aspects of campaign management, there may be a lot to do to set it up and then less over time. Or, your account may be dynamic with product changes, service changes, or seasonality.

Our PPC management pricing structure is flexible to accommodate different account setups, the number of paid media channels (including Facebook, X, LinkedIn, etc.), and whether the account requires a lot of daily or weekly oversight.

Regardless of the account, there is always a minimum amount of work. The base PPC fee covers that. This work tends to increase with spend, though not always. We also have a “Percent Ad Spend” added to the base fee for accounts with a lot of activity. This is why a conversation is important to derive the right paid ad management fee to cover the needed activity.

Note: For complex PPC Ad programs, a percentage of media spend may be added to the fee. We prefer not to have this, so we endeavor to keep a flat rate program fee.

For more insight into the cost of a PPC program, visit this page.