Strategy in Action
eCommerce Digital Marketing Case Study
Pump Distributors
The Client
This eCommerce client is a distributor of consumer and industrial pumps and accessories.
A long time client of ours, they came to us looking for a marketing team to help integrate their online store into their sales process. Over the years, we’ve helped them shift their primary sales channels from traditional sales to eCommerce.
Our Strategy
SEO: Our SEO strategy included identifying the most effective title and header tag structures for product page templates, implementing sitewide schema markup, and creating landing pages organized to target pump manufacturers, their applications, and pump types, targeting all of the ways in which users might search for pump products. We also post regular blog posts and consistent link building and outreach.
PPC: Our PPC strategy runs the gambit from Google search and Google Shopping ads to remarketing display campaigns,
Both SEO an PPC have played an important role in growing year over year revenue as we develop channels to operate in tandem, creating effective multi-channel funnels that produce the best possible results.
The Results
While our digital marketing program has been successful, resulting in year over year improvement, last year was particularly outstanding. We saw 40% increase in users during Q1, many of which were qualified users as revenue outpaced user growth at +66% improvement.
