Strategy in Action
Healthcare Digital Marketing Case Study
Oral Surgeon
Our experience in working with small businesses has taught us many things, not the least among them is that the principals are busy running their business. This is particularly true when the principal is the business, as is the case for Oral & Maxillofacial Surgery practices.
The Client
Their office came to us looking to increase their paid and organic search presence as well as optimize their conversion rate for quote/contact forms. Their website was initially designed as a supplemental tool for patient info and they had plenty of landing pages describing the procedures they offered.
The Solution
Step 1: Create a series of location-based landing pages rather than procedure-based landing pages. We wanted to target search queries like “oral surgeon sandy ut” or “dental implants near me” rather than more generic procedure-focused queries like “mandibular osteotomy.”
Step 2: Optimize for conversions by implementing more streamlined and visible contact forms throughout the site. We utilized A/B testing to narrow down the most effective layout for increasing conversion rate.
Step 3: Leverage content output and linkbuilding to boost the authority of the site. To accomplish this, we produced regular, high-quality blog posts with two objectives (1) provide additional opportunities to reach local customers and (2) to create high-quality content that other websites would be willing to link to.
The Results
Between the spring of 2019 and the spring of 2021, monthly on-site users have increased by 250%, organic users by +380% and our contact form conversions have increased more than 20-fold!
OVER A PERIOD OF TWO YEARS
1966% Increase in Leads
380% Increase in Organic Traffic
Fanatically Digital’s work is consistently phenomenal. The team delivers double-digit ROAS. They also average 50–100 leads per month. The team is fast-paced, efficient, and knowledgeable. Fanatically Digital is a diligent vendor that drives tangible results time and time again.
