Google Exact Match Changes: Review Your Search Terms Reports

Google Ads, (AdWords) has become a mainstay of most advertising programs, and certainly of most digital advertising programs. Let’s face it, it’s pretty easy to light up a new campaign. But, it’s not so easy to do it well. Then, once running, there are a lot of actions to make a paid search program run…

WordPress and SEO: Its more complicated than you think

Over the past ten years, the cost of launching and keeping a site has decreased considerably. You can easily find hosting plans for less than $10/ month. With WordPress, you can update your site real-time, adding and editing content as frequently as you want. To the casual observer, this is great. To those in the…