Month: April 2018

Local SEO cannot be ignored in today’s augmented marketing reality. 72% of consumers who research a product online will visit a local retailer within a 5-mile radius after the initial discovery period. 86% of those consumers will look up a business’ location on Google Maps. 78% of local searches result in an online purchase, as…

Keywords have long been known as one of the key components to search engine optimization. But in recent years, technology has progressed and the algorithms have adapted. One of the newest systems added to the mixture is RankBrain, which uses machine learning and artificial intelligence to better interpret pages on the web. With the changes to the algorithms,…