It used to be that getting precise targeting was available to advertisers with big names and big budgets. In the past couple of years the ability to target specific groups has been opened to small and medium sized advertisers as well. The options for implementing custom targeting are many, but advertisers can start with the…
Month: January 2017
Top 3 roadblocks to using marketing analytics
No objective / plan In the 4th quarter of every year companies start planning for the upcoming year. The problem is that the planning starts with budgets. They look at what was spent over the past year, consider if the activities will remains consistent or change and adjust the budget accordingly, or just arbitrarily cut…