What to look for in a search marketing agency

Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit…

Bing makes a profit

Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more…

Google and Yahoo; Friends Again?

Yahoo! announced an agreement to tap into Google Search and image ads as part of its ongoing quest to deliver results that ‘don’t suck’. Yahoo! will determine which queries to send to Bing (that agreement still stands) and which to send to Google. Each will then bump the query against their own algorithms to deliver…