Content marketing is a cornerstone of many digital strategies. As we expand SEO and social, content marketing plans become essential in establishing a brand’s position with customers, prospects and their own employees. A study of content marketers in Australia saw in interesting change in the landscape ( I think this has implication in the U.S.…
Author: steve
Digital marketer with deep experience in paid and organic search engine marketing driven by website analytics.
Digital Analytics: Getting the Right Information
How do you organize your actionable information from digital analytics? Good marketers are curious people and seek out information. This is a good trait, but too much of a good thing… Organizational Culture Information overload is a major challenge for many people and organizations. We have come to a place where we want information as…
Cyber Friday?
Yes. Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies. According to the Deloitte study Black Friday surpassed Cyber Monday as the most popular online shopping day during the Thanksgiving holiday weekend. Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on…
Digital Analytics: Are you Measuring & Acting?
Are you really ready for accountability? Individually, I hear people talk about wanting to measure their results, and then the fun begins. What are your metrics? “I Don’t really know.” Ok, what is your boss being held to? “I Don’t really know.” How about your peers, do they have metrics? “I don’t think so.” I…
Bing makes a profit
Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more…
Google and Yahoo; Friends Again?
Yahoo! announced an agreement to tap into Google Search and image ads as part of its ongoing quest to deliver results that ‘don’t suck’. Yahoo! will determine which queries to send to Bing (that agreement still stands) and which to send to Google. Each will then bump the query against their own algorithms to deliver…
The Google Panda Smack Down
Content is king. Google has always been clear in this. Too many SEOs have sought to trick google, Bing & Yahoo into thinking bad content was good content. Panda has been aggressively distinguishing between the two. Producing good content is not easy. In the short term, some have instead tried to trick the engines into…
Facebook Emoji Rollout – Finally Some Nuance
One of the challenges on the sentiment analysis is that it lacks nuance, an understanding of the dynamics in the middle where the majority of customers reside. The emoji analysis should provide you with the nuance that traditional sentiment analysis lacks.
Growth Strategy Lessons From Facebook
Sam Rosen, serial entrepreneur and founder of Desktimeapp.com, shared the article on growth strategy with lessons from Meenal Balar, who was a key part of facebooks international growth. It really struck a cord with me and I wanted to share it with you. This piece on First Round starts with some very basic elements of…
Paid search ads directed to Facebook?
Social media engagement should be in the context of a user’s social media experience. While cross channel engagement may be desirable, it is only so when the connection between the channels is natural to the user, not forced by the brand.