We get asked questions about SEO all the time… its what we do, so it makes sense. One of the things that come up from people who do not have the budget for a true SEO program is “what can we do to help our pages rank?”
Well, one of the biggest things you can do with your site is to not get in the way of the search engines understanding your page content. Too often we see pages that have very poorly organized content. In some cases, there are many different topics covered on a single page. This prevents search engines from understanding the key content and how it best relates to user searches. Here are a few things you can do to help search engines properly index your page content.
Focus your topic
Remember that search engines are trying to associate the user’s queries with the most relevant content. If your page has multiple topics on it, then it becomes less clear that it is associated to any given query.
Use your H tags properly
H1, H2s, and H3s, etc are like an outline for your page content. Use these similarly to how you created outlines in grammar school to write an essay. There should be only one H1 tag on a page with the primary topic. The H2 and H3 tags are subtopics. Each should be followed by a paragraph or more of content.
Yoast SEO Plugin
For the WordPress users, the Yoast SEO plugin is a great tool to help add Title and Meta descriptions to the page.