Google AdWords Drops Four Data Points

googlelogo225I’ve often cautioned clients about “over consuming” data. I’m a data geek, but I know that data you can not use often clouds the data you can.

The news that Google Adwords is reducing the number of columns (Google, the data Geek of the world) because advertisers are confused by too much adwords data shows that even the biggest fans of data recognized the limitations of unlimited data.

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