Cyber Friday?

Yes. Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies. According to the Deloitte study Black Friday surpassed Cyber Monday as the most popular online shopping day during the Thanksgiving holiday weekend. Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on […]

Panda - Google

The Google Panda Smack Down

Content is king. Google has always been clear in this. Too many SEOs have sought to trick google, Bing & Yahoo into thinking bad content was good content. Panda has been aggressively distinguishing between the two. Producing good content is not easy. In the short term, some have instead tried to trick the engines into […]

Seeing beyond our inner geek. A digital marketers biggest challenge

Sometimes a flyer with big black letters printed on bright yellow paper stuck in a person’s front door handle is the best marketing tool. Okay, I said it. The world doesn’t revolve around digital marketing. Sometimes the best answer is the simplest, most straightforward, non technical approach. This is true on the spectrum of marketing. […]