A Guide to Google Maps SEO In the digital age, visibility on platforms like Google Maps is crucial for driving business growth. Whether you’re running a restaurant, plumbing service, law practice, or car dealership, it’s a safe bet that Google Maps is how most of your clients and customers find your business. This guide will…
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Rebrand Your Site Without Losing SEO Rankings
SEO Tips for a Smooth Rebrand At some point in their lifecycles, many businesses will undergo a rebrand or website redesign, and with it often comes the fear of losing SEO rankings. This can be both an exciting and scary undertaking, especially if your website has had success with SEO. Nobody wants to lose all…
Google Ads Phrase Match Types Compared in 2023
Should You Switch to Broad Match Keyword? We have all been there. Going through our campaign recommendations and being told once again to change all our phrase and exact match keywords to broad match. Moving people to Broad Match Keywords seems to be one of google’s biggest goals as of late. Don’t worry, you are…
Comparing Website Authority Scores (DA vs DR vs AS)
Domain Authority vs. Domain Rating vs. Authority Score One of the primary selling points of popular SEO tools such as Moz, Ahrefs, and SEMRush are the website authority metrics. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. Website Authority Tools While these…
Display Campaigns & Brand Awareness
Today, we’re looking at how to build brand awareness with display advertising. This can be a very nuanced conversation and it is important your team is on the same page from the jump. Some decisions that need to be made from the start are, what campaign and ad types to use and what KPIs will…
Our favorite 9 Google Analytics Reporting Features
Google Analytics has a lot of great reporting capabilities and features. Too many people don’t use them because they may not be obvious, or may take some time to set up, or their inputs may not be properly set up. Whatever the reason, it is worth overcoming it to benefit from these Google Analytics capabilities.…
Google My Business is Now Google Business Profile
Google My Business (GMB) is going to be seeing some changes in the coming months. Namely, Google My Business will now be branded Google Business Profile, and the Google My Business app will be retired in 2022 in favor of direct profile editing in Search or Maps. Google My Business is Now Called Google Business…
Google to Add Continuous Scrolling on SERPs
Last week, Google announced they would be implementing a ‘continuous scrolling’ function on the search engine results page over the next few weeks. Users will no longer need to press a “See More” or “Next Page” button every ten results or so. The page will simply load more results as users scroll down. This new…
Facebook Overview Presentation
Download the Facebook overview presentation here: Facebook-overview
UTM Tracking for Your Google Analytics
Okay, starting with a couple of assumptions. 1. You care about knowing where your website traffic is coming from and finding better places from which to get it. 2. You have, or are willing to get, Google Analytics (GA) setup on your site. If you are putting links in social media or paid advertising, you…