Social media is everywhere. It’s in front of us at the office. We carry it around in our pockets. So it’s more important than ever for businesses to run a social media campaign. But with the benefits, social media can bring comes the complexities of the ever-changing algorithms and strategies. How do you keep up? […]
If you thought social media wasn’t relevant to your marketing or advertising campaign, think again. The social media trends of 2017 have had a massive impact on advertising and marketing strategies. The world now uses social media in every aspect of their lives. Facebook has 2 billion monthly users. YouTube is not far behind with […]
Not too long ago the paradigm shifted. With few media choices for consumers and large budgets for advertisers, brands would focus on targeting the customer. Consumers watched one of the major television stations, you just needed to look at Nielsen to know which shows. It seemed like every household received the major newspaper in town […]
One of the challenges on the sentiment analysis is that it lacks nuance, an understanding of the dynamics in the middle where the majority of customers reside. The emoji analysis should provide you with the nuance that traditional sentiment analysis lacks.
Social media engagement should be in the context of a user’s social media experience. While cross channel engagement may be desirable, it is only so when the connection between the channels is natural to the user, not forced by the brand.