Writing SEO Content

Writing for SEO

We have long known that search engines like Google, Bing, and Yahoo! have moved beyond the single keyword. Semantic search has been part of the dialogue for quite a while now. But what does that mean for good SEO page content? Well, it means good content got more complicated, yet still logical. Google has said, […]

SEO Services

How Much Should I Pay For SEO Services?

I’ve been in the digital market space for 20 years and this question, “how much should I pay for Search Engine Optimization?” is perhaps the hardest to answer. The elements that go into SEO are highly dependent on variables that agencies or SEO service providers need to identify before they can provide a valid estimate. […]

Google G

Google Dropped Organic Site Links & Some impressions dropped

Google Organic Search Metrics Google Search Console (GSC)/ webmaster tools provides insights into the way users see your organic Google SERPs. Unfortunately, the dashboard data only goes back 90 days, so when Google makes a change, it is difficult to normalize the data. So, here is what changed: For some websites, Google displayed site links […]

Google penguin goes real time

Google’s Penguin Goes Real Time

Last month Google hit us with two pretty major changes to the search algorithm. The first was a straightforward update in early September. When this hit, we saw most programs take a slight dip and then recover after about a week. But, then Google announced that they will incorporate Penguin into the core algorithm as […]

SEO Link building

Content marketing has made SEO link building harder

Yes good content should generate links back to your website and improve SEO perfomance. The challenge is in helping people differentiate between content marketing strategy and SEO link building tactics, and their respective control. Content marketing starts with a broader marketing objective, using distributed content to help achieve goals, and in some cases linking back […]

AMP Org home page view

AMP – Accelerated Mobile Pages

The Problem AMP and FIA Fix Behind the scenes a browser sorts through a whole bunch of code that tells it how to present the content. This code is an agreed upon standard. Unfortunately, it is not really designed for easy mobile access to information such as news stories or blog articles. Standard html and […]