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Home / Blog / search engine marketing

search engine marketing

PPC Marketing
Aug 09, 2017
admin
search engine marketing
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Why Utilizing PPC Media is Key for Your Business

If you want to grow your business, increase brand recognition, and get a great ROI from your marketing dollars, then PPC media is a great way to go. As agency people, we are in the business day to day and sometimes have to remind ourselves that our terminology is not always understood or known. Once […]

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Bing and Google
Jul 12, 2016
admin
search engine marketing
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Changes With Google and Bing Search

There have been a lot of changes in search this year and some big changes in store. You have likely seen many of these, but since they tend to come out in a fairly ad hoc fashion, I am bringing together some of the bigger changes. Bing and Yahoo! are breaking up their deal. While […]

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search marketing agency red bubble
Jan 20, 2016
Steve Haar
Front page, search engine marketing
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What to look for in a search marketing agency

Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit […]

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Bing Logo
Nov 04, 2015
admin
Bing News and Information, Google News and Information, search engine marketing
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Bing makes a profit

Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more […]

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Oct 27, 2015
admin
Google News and Information, search engine marketing, yahoo News and Information
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Google and Yahoo; Friends Again?

Yahoo! announced an agreement to tap into Google Search and image ads as part of its ongoing quest to deliver results that ‘don’t suck’. Yahoo! will determine which queries to send to Bing (that agreement still stands) and which to send to Google. Each will then bump the query against their own algorithms to deliver […]

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