If you want to grow your business, increase brand recognition, and get a great ROI from your marketing dollars, then PPC media is a great way to go. As agency people, we are in the business day to day and sometimes have to remind ourselves that our terminology is not always understood or known. Once […]
There have been a lot of changes in search this year and some big changes in store. You have likely seen many of these, but since they tend to come out in a fairly ad hoc fashion, I am bringing together some of the bigger changes. Bing and Yahoo! are breaking up their deal. While […]
Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit […]
Bing is profitable (Fortune Bing story ) and the search engine broke the 20% search share threshold. So, are you still ignoring the search engine? Paid Search Google seems to get all the attention from many advertisers. But those who have taken advantage of Bing paid search have often seen their advertising dollars generate more […]
Yahoo! announced an agreement to tap into Google Search and image ads as part of its ongoing quest to deliver results that ‘don’t suck’. Yahoo! will determine which queries to send to Bing (that agreement still stands) and which to send to Google. Each will then bump the query against their own algorithms to deliver […]
