Why can’t I find new customers? Wrong question.

Not too long ago the paradigm shifted. With few media choices for consumers and large budgets for advertisers, brands would focus on targeting the customer. Consumers watched one of the major television stations, you just needed to look at Nielsen to know which shows. It seemed like every household received the major newspaper in town…

What to look for in a search marketing agency

Organizational and cultural fit. There are a lot of search marketing agencies out there. And, putting our competitive natures aside, there is a lot of good talent spread throughout. Often it is not the competencies of the search marketers themselves, but the culture of the agency that will determine if they are a good fit…