This past week I conducted a workshop at SCORE Chicago, which is a business mentoring organization for small – to mid sized companies associated with the SBA. The content was marketing on Facebook. We covered the basics of setting up a social media presence, engaging on Facebook (and others) as well as Facebook Advertising. While most […]
Facebook announced that it will implement ad serving in such a way that ad blockers can’t prevent the advertisements from showing. [ad blocking]…reduces the funding needed to support the journalism and other free services that we enjoy on the web. Facebook is one of those free services, and ads support our mission of giving people […]
One of the challenges on the sentiment analysis is that it lacks nuance, an understanding of the dynamics in the middle where the majority of customers reside. The emoji analysis should provide you with the nuance that traditional sentiment analysis lacks.