Ever read an article on the internet that has a link embedded in it that appears to be linking to information similar to the article, only to click on it and be pitched with something that is, at best, only remotely related to the original content? You’re not alone. This is Native Advertising at its…
Month: December 2015
SEO: Don’t underestimate the basic practices
Over the years SEO tactics have evolved to try to keep up with the changes in how Google ‘enforces’ what it considers to be quality websites and content. As we engage with new clients we see that many of the problems are related to ignoring the basics in favor of chasing the latest tactics. It…