Black Friday overtakes Cyber Monday for online shopping this year, based on adults in two studies.
According to the Deloitte study
Black Friday surpassed Cyber Monday as the most popular online shopping day during the Thanksgiving holiday weekend. Two-thirds (66 percent) of those shopping over the holiday weekend plan to do so online on Black Friday, compared with 52 percent on Cyber Monday
Criteo was seeing similar increase on cyber sales during black friday, with 32% of the sales coming from mobile devices.
What we are seeing is the normal expansion of cyber shopping under the context of holiday shopping. The periods of purchasing are expanding as is the use of mobile and tablet devices.