Scott at CNET now owns an xbox. Didn’t want one, but the Apple Watch makes it so easy with the Amazon 1 click to order…well, he did.
Month: April 2015
Email Opt-out: more than being polite
I had an interesting conversation with the head of a company that has an email campaign running. Its been running for a while. The conversation moved to opt-outs and how they were getting them (as most programs do). He casually mentioned that maybe he could move these folks back into the active list. My reaction…
Art & Intuition When Data Is Not There
Analytics is a great tool for helping us make decisions and take action. As a representation of behavior, it helps us respond to customers and see the impact of our actions. However, analytics only represents “what” but not “why” people behave in the way they do. For some marketers this is a blind spot. Over…
Creating the Right Culture to Maximize Analytics
Digital analytics and more precisely, how a company uses digital analytics is a focus of mine. Over the years I have seen very smart people with access to very sophisticated analytics programs feel paralyzed by their own ignorance. Whether it an inability to measure their own results or the lack of visibility into what others…